Aged Care Marketing That Builds Trust and Drives Enquiries
Aged Care Companies Managed
Tour booking rates
Residential Beds
Home Care
Supporting independent living requires messaging that focuses on comfort, familiarity, and quality of life.
- In-home support services positioning
- Education around Home Care Packages
- Messaging focused on independence and safety
Residential Care
Residential care decisions are often urgent and emotional, requiring clear, reassuring communication.
- Facility positioning and differentiation
- Trust-led messaging for families
- Clear pathways to enquiry and tours
How We Build Momentum
Educational Content
Meta Ads Campaigns
Email Marketing & Nurture
Data-Led Audience Expansion
Content That Resonates
Integrated Marketing Solutions
Lead Generation that focuses on quality
Aged care marketing is not about volume — it’s about qualified enquiries.
- Google Ads targeting high-intent searches
- Meta campaigns for awareness and retargeting
- Landing pages designed for conversion
- Clear enquiry pathways and tracking
Integrated Marketing Approach
- Google Ads (high-intent lead capture)
- Meta Ads (awareness and retargeting)
- Website UX and messaging
- Email marketing and nurture
- CRM and enquiry tracking
$47.8
Cost per Lead Google Ads
1160+
Qualified Meta Leads Generated
30%
Conversion Increase Google Ads
Industry
NDIS
Services
Google Ads • Website Management • Content Production • Email Marketing & Automation
HomeGuardian AI
Aged Care | NDIS
50%
Reduced Agency Fees
50%
Reduced Ad Spend
15%
Increase in Sales
Industry
Civil Construction / Infrastructure / Government Projects
Services
Content Production • Website Support • Social Media Marketing • Google Ads • Stakeholder Communication
Superior Aged Care
Aged Care | NDIS
Challenges and Solutions
Our Solution
Building Trust Earlier In The Decision Journey
For many families, the search for aged care or Support at Home services begins long before a decision is made. Adult daughters, family members and carers are often researching options online, trying to understand government funding, available support and the best solutions for their loved ones. Sun Media helps providers connect with these audiences through targeted advertising, educational content and purpose-shot storytelling that simplifies complex information, explains available funding pathways and positions your organisation’s unique points of difference. By building trust early and remaining visible throughout the decision-making process, we help generate qualified enquiries and create stronger waitlists across residential aged care and Support at Home services.
01
Our Solution
Showcasing Real People, Real Care And Real Community
Many providers rely on similar messaging and generic imagery, making it difficult for families to understand what truly sets them apart. Sun Media creates purpose-shot content featuring real residents, clients, carers, team members and community experiences to showcase your culture, care philosophy and lifestyle offering. Through authentic storytelling, testimonials and educational campaigns, we help families build confidence in your brand before they ever make an enquiry.
02
Our Solution
Generating Consistent Enquiries Across Multiple Care Pathways
Whether the goal is increasing residential aged care occupancy, growing Support at Home services or building future demand, providers need a consistent pipeline of qualified enquiries. Through targeted Meta and Google Ads, localised landing pages, audience segmentation and ongoing optimisation, Sun Media helps providers reach the right audiences at the right time, improve enquiry quality and support long-term growth through stronger occupancy rates, service uptake and waitlist generation.
03
Ready When You Are
For more than 16 years, Australian businesses have trusted Sun Media to deliver strategy, content, technology and communication that support measurable business growth.
Industries
Service
Newsletter
© All Rights Reserved 2026 Sun Media