5.89%
Conversion Rate Google Ads
$83
Cost Per Lead Google Ads
$54
Average Cost Per Lead Meta
2.3M
Impressions Generated
Building Trust in a Highly Regulated Industry
INDUSTRY
Healthcare / Medical Centres
SERVICES USED
Google Ads • Website UX/UI • SEO • Meta Ads
The Challenge
As one of Australia’s most respected Specialist Plastic Surgeons, Dr Terrence Scamp required a marketing strategy that could balance patient education, trust and compliance while attracting qualified consultation enquiries.
The challenge wasn’t simply generating leads. Prospective patients were spending months researching procedures, comparing surgeons and seeking reassurance before taking the next step.
Strict AHPRA advertising regulations added another layer of complexity, requiring every marketing activity to be carefully considered while still differentiating the practice in a competitive market.
The Strategy
Sun Media developed an integrated marketing strategy focused on authority, transparency and patient education.
Working closely with Dr Scamp and his team, we provided purpose-shot content strategy designed to showcase the people behind the practice while building confidence in the patient journey.
Our team advised the marketing team on a combination of professional brand content and authentic behind-the-scenes footage, helping prospective patients gain a genuine understanding of the clinic, surgical process and patient experience before booking a consultation.
Alongside content strategy we implemented:
- Aggressive Google Ads Campaign
- Website UX improvements
- Procedure-specific landing pages
- Meta advertising campaigns
- Local SEO strategy
- Consultation conversion optimisation
Every touchpoint was designed to answer patient questions, reduce uncertainty and encourage consultation enquiries.
The Execution
The strategy focused on three key areas:
Authority
Showcasing Dr Scamp’s extensive experience, qualifications and reputation through educational content, patient resources and SEO-driven website content.
Transparency
Creating authentic content featuring surgeons, nurses and support teams while providing clear information around procedures, recovery and consultation expectations.
Conversion
Reducing friction throughout the patient journey with streamlined enquiry pathways, consultation booking processes and ongoing patient nurture campaigns.
How We Build Momentum
Meta Ads Social Media Marketing
Content Creation & Editing
Website Design & Development
The Results
The result was a stronger digital presence that reflected the premium nature of the practice while supporting long-term patient acquisition.
Through strategic content strategy, website optimisation, SEO and paid media, the practice was able to:
- Increased qualified consultation enquiries
- Improve website engagement
- Strengthen brand authority
- Decreased CPR Meta
- Build patient trust before consultation
- Create a more seamless patient journey from awareness to booking
- clicks to website increased by 20%
- Improved clickthrough rate from the ads
- Reduced average cost per click
- Lowered CPC,
- Improved ad visability
- 27% increase in conversions
Most importantly, every activity remained aligned with AHPRA advertising requirements while positioning Dr Terrence Scamp as a trusted authority in specialist plastic surgery.
Other Case Studies
50%
Reduced Agency Fees
50%
Reduced Ad Spend
15%
Increase in Sales
Industry
Recovery / Fitness / Hospitality / Lifestyle
Services
Website design & development • Social Media Marketing • Content creation & editing
Breathe Performance
E-commerce
10%
Conversion Rate
18%
Open Rate
35%
increases GMB Bookings
Industry
Healthcare / Medical Centres
Services
Google Ads • Website Management • Content Production • Email Marketing & Automation
Vantre Health
E-commerce
We worked with various clients across numerous industries.
Ready When You Are
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