20,828
Submit Booking Forms
$5
Average CPR last 12 Months
$0.62
Average CPC last 12 months
1.24%
Average CTR ;ast 12 months
Integrated Digital Ecosystem Supporting National Growth
INDUSTRY
Optical Retail / Healthcare
SERVICES USED
Google Ads • Website Design & Development • Content Production • Social Media Marketing • Email Marketing
The Challenge
Optical Superstore required more than just marketing campaigns.
With more than 55 locations nationally and over 800 staff, the business needed an integrated digital ecosystem that could support scalable growth, increase online bookings and create a more seamless customer experience across multiple digital touchpoints.
The existing customer journey lacked a streamlined online booking experience, while campaign activity across paid media, content and communication required stronger alignment to improve performance and conversion.
The Strategy
Sun Media partnered with Optical Superstore to develop a connected digital marketing ecosystem designed to improve usability, strengthen communication and support measurable booking growth.
Our strategy focused on integrating:
- Google Ads campaigns
- Purpose-shot content production
- Social media marketing
- Website UX/UI improvements
- Salesforce integration
- Booking optimisation
- Email communication
A major component of the project was the development and ongoing refinement of Optical Superstore’s online booking system, integrating directly with Salesforce to create a smoother and more user-friendly customer journey.
The campaign direction centred around one simple concept:
“How easy is that?”
This became both a creative campaign message and a usability benchmark across the entire digital experience.
The Execution
Sun Media implemented a full-funnel strategy designed to improve both visibility and conversion.
This included:
- Google Ads management across multiple locations
- Website optimisation and booking UX improvements
- Purpose-shot campaign content
- Seasonal retail campaigns
- Social media management
- Customer communication strategies
- Ongoing testing and performance refinement
Campaigns were strategically aligned across every customer touchpoint to ensure consistency between advertising, landing pages, content and booking pathways.
How We Build Momentum
Website Design & Development
Content Creation
Meta Ads Social Media Marketing
Google Ads
Email Marketing
The Results
+28% Increase in Online Bookings
From January 2025 to January 2026, Optical Superstore achieved a significant increase in online bookings through the integrated campaign and booking optimisation strategy.
Additional Outcomes
- Improved customer booking experience
- Stronger alignment between campaigns and conversion pathways
- Increased national visibility across key locations
- Streamlined Salesforce integration
- Improved campaign efficiency across multiple channels
- Long-term scalable digital infrastructure
Long-Term Partnership
Sun Media has partnered with Optical Superstore for more than 7 years, supporting the brand across strategy, content, digital campaigns, websites and ongoing optimisation.
The partnership continues to evolve through flexible marketing support designed around the changing needs of the business, retail seasons and customer behaviour.
Other Case Studies
5.89%
Conversion Rate Google Ads
$83
Cost Per Lead Google Ads
$54
Average Cost Per Lead Meta
Industry
Healthcare / Medical Centres
Services
Google Ads • Website UX/UI • SEO • Meta Ads
Dr. Terrence Scamp
E-commerce
10%
Conversion Rate
18%
Open Rate
35%
increases GMB Bookings
Industry
Healthcare / Medical Centres
Services
Google Ads • Website Management • Content Production • Email Marketing & Automation
Vantre Health
E-commerce
We worked with various clients across numerous industries.
Ready When You Are
For more than 16 years, Australian businesses have trusted Sun Media to deliver strategy, content, technology and communication that support measurable business growth.
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