80%
Increase in active users
2,303
Leads generated
91
Events generated
44%
Events increase
Building a Stronger Local Brand Through Integrated Digital Marketing
INDUSTRY
Construction / Bathroom Renovations / Residential Services / Commercial Services
SERVICES USED
Website Design & Development • Google Ads • Content Production
The Challenge
Queensland Bathroom Renovations required a stronger digital presence capable of supporting lead generation across highly competitive local markets throughout the Gold Coast region.
The business needed more than a standard renovations website. The challenge was creating an integrated digital strategy that positioned QBR as a trusted bathroom renovation specialist while improving enquiry quality, strengthening local visibility and showcasing completed projects professionally.
The strategy also needed to clearly differentiate QBR from:
- general builders
- low-cost renovation providers
- templated renovation companies
while reinforcing trust, workmanship and long-term value.
The Strategy
For more than 9 years, Sun Media has partnered with Queensland Bathroom Renovations to continuously refine and evolve their digital presence as the business has grown.
The strategy centred around:
- conversion-focused website design
- localised digital marketing
- Google Ads management
- purpose-shot project content
- suburb-specific landing pages
- social media communication
- customer trust positioning
A major focus was ensuring every customer touchpoint reflected the professionalism and specialist nature of the QBR brand.
Rather than generic renovation marketing, the approach highlighted:
- quality workmanship
- streamlined renovation processes
- specialist bathroom expertise
- showroom experiences
- transferable warranties
- premium project outcomes
The Execution
Sun Media implemented a fully integrated marketing strategy designed to improve visibility and support enquiry generation across key Gold Coast suburbs.
This included:
- website design and UX improvements
- Google Ads campaign management
- suburb-specific landing pages
- social media content
- project photography and videography
- ongoing website support
- conversion-focused messaging
- local SEO content strategy
- digital communication improvements
Location-specific content strategies were developed to strengthen visibility across targeted areas while improving relevance for local search behaviour and customer intent.
Purpose-shot bathroom display showroom showcases became a major component of the digital strategy, helping potential customers visualise workmanship quality and build trust before enquiry.
How We Build Momentum
Website Design & Development
Content Creation
Meta Ads Social Media Marketing
Google Ads
Email Marketing
The Results
Stronger Local Visibility & Higher Quality Renovation Enquiries
The integrated digital approach helped Queensland Bathroom Renovations strengthen its online presence, improve brand consistency and support ongoing lead generation across competitive local markets.
Additional Outcomes
- Improved website conversion pathways
- Increased visibility across targeted Gold Coast suburbs
- Stronger premium brand positioning
- More consistent project showcasing
- Better alignment between advertising and landing pages
- Enhanced customer trust through professional digital presentation
A Partnership Built Over 9 Years
As the business expanded, the marketing ecosystem evolved alongside it — continuously adapting to customer behaviour, market competition and changing digital trends.
This long-standing partnership reflects Sun Media’s commitment to flexibility, communication and building integrated marketing systems designed for sustainable long-term growth.
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