50%
Reduced Agency Fees
50%
Reduced Ad Spend
15%
Increase in Sales
50%
Increase in website traffic
Supporting residential aged care growth through integrated communication, content and community connection.
INDUSTRY
Civil Construction / Infrastructure / Government Projects
SERVICES USED
Content Production • Website Support • Social Media Marketing • Google Ads • Stakeholder Communication
The Challenge
- Wellington Point
- and Merrimac residential aged care locations.
- increase awareness
- support enquiries
- build waitlists
- strengthen community trust
- showcase the people behind the brand
- improve communication consistency
- support both digital and offline engagement
The Strategy
Sun Media partnered with Superior Care Group to create an integrated marketing ecosystem designed to support occupancy growth, strengthen visibility and build stronger emotional connection with the community.
The strategy focused on:
- content production
- social media marketing
- email marketing
- video testimonials
- event marketing
- print material design
- copywriting
- community engagement campaigns
- aged care communication strategy
Rather than relying on generic aged care marketing, the communication strategy focused heavily on:
- real residents
- family connection
- lifestyle experiences
- staff interaction
- community involvement
- trust-building storytelling
A key part of the strategy involved positioning Superior Care Group as: welcoming residential communities people could genuinely feel confident and comfortable choosing for their loved ones.
The Execution
Sun Media implemented an integrated marketing strategy designed to support both awareness and enquiry growth across both aged care locations.
This included:
- purpose-shot content production
- social media management
- email marketing campaigns
- video testimonial production
- print material design and copywriting
- community expo support
- event marketing
- lifestyle-focused storytelling
- digital communication strategy
A major component of the strategy involved hosting expos and community events designed to increase visibility, strengthen local engagement and create direct connection with families and aged care audiences.
Video testimonials became a powerful part of the communication strategy, helping showcase:
- real experiences
- resident connection
- family trust
- caring staff
- welcoming environments
while creating more emotionally connected storytelling across digital and print channels.
Sun Media also developed:
- brochures
- print collateral
- promotional material
- branded communication assets
ensuring consistency across both online and offline touchpoints.
How We Build Momentum
Website Design & Development
Content Creation
Meta Ads Social Media Marketing
Email Marketing
The Results
Increased Brand Awareness, Occupancy Enquiries & Waitlist Growth
The integrated strategy helped Superior Care Group strengthen local visibility, improve audience engagement and support increased enquiry activity across both residential aged care locations.
Additional Outcomes
- Waitlists established for both Wellington Point and Merrimac locations
- Increased family and community engagement
- Stronger residential aged care brand positioning
- Improved communication consistency across digital and print
- Increased trust through real storytelling and testimonials
- Stronger local awareness through expos and activations
- More emotionally connected marketing communication
- Enhanced visibility across aged care audiences
The strategy helped position Superior Care Group as:
Supporting Long-Term Community Connection
The partnership focuses on creating a connected communication ecosystem where storytelling, events, content and engagement work together to strengthen long-term occupancy growth and community trust.
The strategy was never simply about filling rooms.
It was about helping families feel informed, supported and confident in their decision-making process.
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We worked with various clients across numerous industries.
Ready When You Are
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