Wellness Marketing That Connects, Nurtures and Converts
on sales generated in
the last month
Meta qualified leads
generated in the last
month
bookings generated
this year
decrease in cost per
Meta Lead
A Refined, Audience-Led Approach
- Segmented messaging across different wellness audiences
- Refined offers aligned to intent
- Consistent brand positioning across all channels
Lead Generation & Membership Growth
- Meta Ads and Google Ads driving direct sign-ups
- Email marketing to educate and nurture
- Automated lead acquisition and follow-up campaigns
- Clear pathways from interest to conversion
How We Build Momentum
Educational Content
Meta Ads Campaigns
Email Marketing & Nurture
Data-Led Audience Expansion
Content That Resonates
Calm, Considered, High-Performing Marketing
Fully Integrated Digital Ecosystem
- Meta Ads and Google Ads
- Email marketing and automation
- CRM and lead tracking
- Website and booking integrations
Platform Integration Experience
Experience with Mindbody and full integration into Meta and Google Ads for accurate tracking and performance optimisation.
50%
Reduced Agency Fees
50%
Reduced Ad Spend
15%
Increase in Sales
Industry
Recovery / Fitness / Hospitality / Lifestyle
Services
Website design & development • Social Media Marketing • Content creation & editing
Breathe Performance
E-commerce
Challenges and Solutions
Our Solution
Converting Casual Visitors Into Long-Term Members
Many wellness businesses attract strong interest through casual passes, first-time visits, community events and introductory offers but struggle to convert those visitors into recurring members. Sun Media develops integrated marketing strategies designed to nurture prospects beyond their first experience through audience segmentation, email marketing, remarketing campaigns, membership offers and automated customer journeys. By understanding customer behaviour and identifying key conversion opportunities, we help wellness brands increase membership uptake, improve retention and create more sustainable long-term growth.
01
Our Solution
Creating A Seamless Digital Experience
Today’s wellness consumers expect convenience at every touchpoint. From websites and landing pages through to memberships, bookings and customer communication, Sun Media helps wellness brands create seamless digital experiences that support conversion. Through UX/UI improvements, website optimisation and integration with platforms such as Mindbody and other membership management systems, we reduce friction throughout the customer journey, making it easier for prospective members to explore services, book experiences and join with confidence.
02
Our Solution
Creating Content That Speaks To Every Audience
Not every wellness customer starts from the same level of awareness. While Gen Z and Millennials may already understand the benefits of recovery and wellness services, Gen X and Baby Boomers often require greater education before taking action. Sun Media develops audience-specific content strategies featuring purpose-shot content, founder-led videos, team education, user-generated content and member stories that explain the benefits of magnesium pools, compression therapy, contrast therapy, steam rooms, traditional saunas and infrared saunas in ways that resonate with each audience segment. This educational approach helps drive trial sessions, first-time visits and membership consideration while building long-term trust in the brand.
03
Ready When You Are
For more than 16 years, Australian businesses have trusted Sun Media to deliver strategy, content, technology and communication that support measurable business growth.
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