Follow
Google Ads
- Google Search Ads
- Google Shopping
- Display & YouTube Ads
- Keyword Strategy & Targeting
- Conversion Tracking & Tag Setup
- Landing Page Alignment
- Remarketing Campaigns
- Performance Optimisation
Google Ads is intent-driven marketing, capturing customers at the exact moment they’re searching for your product or service.
At Sun Media, we build and manage Google Ads campaigns that focus on qualified traffic, strong conversion rates, and measurable return. Every campaign is structured to align with your business goals, not just drive clicks.
01
Planning and Strategy
We start with a full account and market review.
This includes analysing your current campaigns (if applicable), competitor activity, keyword opportunities, and gaps in your search presence. We identify where budget is being wasted and where high-intent opportunities exist.
02
Keyword & Audience Mapping
Success in Google Ads starts with precision.
We build structured keyword groups aligned to user intent, ensuring your ads appear for the right searches. From high-intent conversion keywords to broader discovery terms, everything is mapped to your funnel.
03
Campaign Structure & Setup
A strong foundation drives performance.
We build campaigns using best-practice structures across Search, Shopping, Display, and YouTube where relevant. This includes ad copy, extensions, targeting, and bidding strategies, all aligned to maximise results.
04
Tracking & Conversion Setup
Data drives every decision.
We implement accurate tracking through Google Tag Manager and GA4 to ensure every lead, call, and purchase is measured correctly. This allows us to optimise campaigns based on real outcomes, not assumptions.
Start running Google Ads campaigns that deliver real business results — not just clicks.
We replace inefficient campaigns and wasted spend with a structured, performance-driven approach.
Receive professionally built campaigns and optimised account structures within days, with full visibility across performance. Everything is aligned — from keyword strategy and ad copy through to landing page experience and tracking.
We focus on qualified leads, lower cost per acquisition, and scalable growth.
From campaign setup through to daily optimisation, everything is managed in-house by experienced specialists, ensuring your account is continuously improving.
Three Simple Solutions for Complex Marketing
We’ve removed the traditional agency model and replaced it with a flexible, flat-rate structure — giving you full access to our team, when and where you need it.
STARTER
MONTH TO MONTH
25
Agency hours
per month
from $4,500 +GST
Choose what your hours will cover:
- Website design & development
- Content creation & editing
- Social Media Marketing
- Google Ads
- Email Marketing
PREMIUM
MONTH TO MONTH
50
Agency hours
per month
from $9,000 +GST
Choose what your hours will cover:
- Website design & development
- Content creation & editing
- Social Media Marketing
- Google Ads
- Email Marketing
ELITE
MONTH TO MONTH
100
Agency hours
per month
from $18,000 +GST
Choose what your hours will cover:
- Website design & development
- Content creation & editing
- Social Media Marketing
- Google Ads
- Email Marketing
STARTER
20% OFF
6 MONTHS AGREEMENT
25
Agency hours
per month
from $3,750 +GST
Choose what your hours will cover:
- Website design & development
- Content creation & editing
- Social Media Marketing
- Google Ads
- Email Marketing
PREMIUM
20% OFF
6 MONTHS AGREEMENT
50
Agency hours
per month
from $7,500 +GST
Choose what your hours will cover:
- Website design & development
- Content creation & editing
- Social Media Marketing
- Google Ads
- Email Marketing
ELITE
20% OFF
6 MONTHS AGREEMENT
100
Agency hours
per month
Choose what your hours will cover:
- Website design & development
- Content creation & editing
- Social Media Marketing
- Google Ads
- Email Marketing
You can direct the hours, or we can audit your current activity and identify where budget is being underutilised or misallocated.
Nicole and her team at Sun Media Group consistently work very hard to go above and beyond for their clients. Sun Media Group provide engaging marketing solutions (for both print and digital media) in a world of dynamic change, ensuring your business is positioned to communicate effectively.Nicole strives for success, embodying your brand as though she were your greatest advocate, yet naturally mentoring and leading you and your business on a marketing plan for growth.If you’re set on establishing your business as a leader within your industry – it starts with Sun Media. 
Nicole’s years of experience and love of health and fitness has been a real game changer for us. Her understanding of the complexities of SEM allowed us to reach beyond our expeditions for ecommerce sales. 
Working with Nicole was an absolute pleasure. Her in-depth knowledge of the development industry makes for a flawless result. Delivering on time and within budget. 
Working with Nicole and the team at Sun Media has been awesome! Her knowledge of the fitness industry and branding was a game changer. I would highly recommend Sun Media for photoshoot coordination, website design and paid social media campaigns 
Nicole and her team at at Sun Media have been fantastic. I can not recommend her highly enough. Her knowledge of the industry is second to none, she is passionate, hard working and the results she has delivered to my business have been far greater than I could have imagined. If you are considering a marketing and digital specialist, you won’t find better than Nicole and her team. I am an extremely satisfied business owner.
FAQs
We start by understanding your commercial objectives, customer acquisition targets, sales process and key performance indicators. Campaigns are built around business outcomes such as lead generation, revenue growth, market share, recruitment, bookings or eCommerce sales rather than simply increasing traffic.
Google Ads should never operate in isolation. We align campaigns with your website, CRM, email marketing, SEO, content strategy and social media activity to create a connected customer journey and maximise overall marketing performance.
Lead quality is often a greater priority than lead volume. We focus on search intent, keyword selection, audience signals, landing page experience, conversion tracking and CRM integration to help attract prospects who are more likely to become customers.
Yes. Where CRM integration is available, we can work with your sales and marketing teams to track lead progression beyond form submissions, providing greater visibility into lead quality, pipeline contribution and return on investment.
Absolutely. Where conversion and CRM data is available, we can optimise campaigns around qualified leads, appointments, opportunities, sales or revenue rather than simply focusing on clicks or form completions.
We utilise Google Analytics 4 (GA4), Google Tag Manager (GTM), Enhanced Conversions, CRM reporting, server-side tracking and platform reporting to provide a more complete understanding of the customer journey and marketing performance.
Budgets are continually reviewed based on performance, lead quality, search demand, seasonality and business priorities. This ensures investment is directed towards the campaigns, audiences and keywords delivering the strongest commercial outcomes.
Reducing CPA requires optimisation across the entire customer journey. We focus on campaign structure, keyword quality, audience targeting, ad copy, landing page performance, conversion tracking and ongoing testing to improve efficiency over time.
Yes. We regularly manage campaigns for businesses with multiple locations, service areas or national footprints. This includes local search strategies, location-specific campaigns, local landing pages and performance reporting by region.
Absolutely. While Search campaigns capture existing demand, YouTube, Display and Demand Generation campaigns can be used to increase awareness, educate audiences and build brand recognition before prospects are ready to enquire.
We worked with various clients across numerous industries.
Ready When You Are
For more than 16 years, Australian businesses have trusted Sun Media to deliver strategy, content, technology and communication that support measurable business growth.
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