Coomera Collective & 1 Harley Street Labrador
INDUSTRY
Retirement Living / Property Development / Lifestyle Communities / Residential Aged Care
SERVICES USED
Development Marketing Strategy • Design • Website Design & Development • Sale Driven • Copywriting • Signage • Marketing Support • Print Media • Digital Platform Management
The Challenge
Raine & Horne Commercial required a sophisticated marketing strategy to launch and position two premium development opportunities: Coomera Collective and 1 Harley Street, Labrador. The objective was to attract investors, owner-occupiers and commercial buyers locally, nationally and internationally while providing the sales team with high-quality marketing collateral to support enquiries and conversions.
The developments needed to stand apart in a competitive commercial property market while communicating their long-term investment value, location benefits and development vision
The Strategy
Sun Media developed and executed a comprehensive multi-channel marketing strategy designed to build awareness, generate qualified enquiries and support the sales process.
Working closely with the Raine & Horne Commercial team and BDA Architecture, we created a complete suite of marketing assets and launch materials, including:
- Strategic marketing campaign planning
- Brand and development positioning
- Information memorandum creation
- Professional content creation
- Architectural visualisation coordination.
- Development photography and videography
- Sales and marketing collateral
- Digital advertising campaigns
- Editorial and media placements
- Outdoor signage and development branding
- Website and landing page support
- Investor-focused communication materials
For Coomera Collective, our strategy focused on showcasing the development’s mixed-use potential, accessibility and future growth opportunities within one of South East Queensland’s fastest-growing regions.
For 1 Harley Street, Labrador, we developed marketing assets that highlighted the site’s premium location, commercial potential and investment appeal to both local and interstate buyers.
The Execution
The integrated marketing approach successfully positioned both developments within their respective markets and provided the sales team with a professional suite of tools to support buyer engagement.
Authority Showcasing Dr Scamp’s extensive experience, qualifications and reputation through educational content, patient resources and SEO-driven website content.
Transparency Creating authentic content featuring surgeons, nurses and support teams while providing clear information around procedures, recovery and consultation expectations.
Conversion Reducing friction throughout the patient journey with streamlined enquiry pathways, consultation booking processes and ongoing patient nurture campaigns
How We Build Momentum
Meta Ads Social Media Marketing
Content Creation & Editing
Website Design & Development
We worked with various clients across numerous industries.
Ready When You Are
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